In this course, seasoned design expert J. R. Lopez breaks down brand guidelines and brand visual identity. Distinguishing the difference between logo design, and brand visual identity, the Creative Director brings it down to a digestible level in this course.
J.R. (Jermaine) Lopez, is an actor, graphic designer, executive producer, and web developer based out of Vancouver, B.C. His first job was on X-Men 2 in 2003, as a principal actor. While working with Halle Berry, Hugh Jackman, Patrick Stewart, and the Director Bryan Singer, J.R. developed an understanding of blockbuster film production. Over the following year, J.R. would go on to learn from the Hollywood elite on a daily basis. After landing a few key roles in film, television, commercial modeling, and other media projects, J.R. decided to undertake more studies in Graphic Communications.
His career has blossomed ever since, working with billion dollars brands such as UFC, Telus, Dnata, Marvel, ABC, CBC and a plethora of others.
Brand Visual Identity